Generation Y for Rookies

Generation Y for Rookies is part of the Marshall Cavendish Rookie’s series, and was published in 2010. It is a practical tool-kit for understanding and appealing to Generation Y employees and consumers. The book helps the reader to understand:

  • Who are Generation Y and how/why are they so different from the other generations in the workplace?
  • How to attract, manage, engage, develop and keep them.
  • How to make the most of their knowledge and talents.
  • How to stand out from the competition and become a Generation Y magnet.

Reviews of Generation Y for Rookies

Generation Y for Rookies is impressively engaging while dealing with ideas that matter.”
Ed Fox — former head of Graduate Development, Barclays

“This useful and insightful book shows how and why Gen Y is different from the other generations and what we need to do to attract and engage them. It is packed with practical tips and is a must read for any manager and leader who understands the need for creating really effective cross-generational teams.”
Katherine Fenton — former Chief Nurse, University College London Hospitals