Sally Bibb Generation Y for Rookies Webmaster
Generation Y for Rookies
Generation Y for Rookies is part of the Marshall Cavendish Rookie’s series, and was published in 2010. It is a practical tool-kit for understanding and appealing to Generation Y employees and consumers. The book helps the reader to understand:
Who are Generation Y and how/why are they so different from the other generations in the workplace?
How to attract, manage, engage, develop and keep them.
How to make the most of their knowledge and talents.
How to stand out from the competition and become a Generation Y magnet.
Reviews of Generation Y for Rookies
“Generation Y for Rookies is impressively engaging while dealing with ideas that matter.” Ed Fox — former head of Graduate Development, Barclays
“This useful and insightful book shows how and why Gen Y is different from the other generations and what we need to do to attract and engage them. It is packed with practical tips and is a must read for any manager and leader who understands the need for creating really effective cross-generational teams.” Katherine Fenton — former Chief Nurse, University College London Hospitals